Bridal store Dom Vesta in Moscow organized Trunk Show with Eva Lendel dresses from new campaign for Pure Essence Collection and Lisbon Vibes Collection. During the show was presented about 15 dresses decorated by different and unique laces. The show visited more than 30 brides and interested in the brand guests. The guests were impressed both by dresses and beauty of the models. Trunk Show made a great impact on the guests and also in social medias.
A Trunk Show is special event whereby a bridal boutique hosts a particular designer’s collection for a limited time. This is a unique opportunity to try on a designer’s collection straight from the runway, before they are available in stores. Plus view designs from previous collections that aren’t stocked permanently in the boutique. It is not (despite what the name may indicate!) a fashion parade or a runway show. The name actually comes from the notion of a dresses travelling in a suitcase (or trunk!), visiting different boutiques around the country.
Everyone was able to view the latest collection months before they are available in store and see all of the latest bridal trends of the season. Trunk shows are a great opportunity to access gowns that you wouldn't normally be able to, as each boutique can only carry an edited version of each collection and not the full range from each designer. Or the boutique doesn’t have a physical store in the city the trunk show is being held.